[Press Release] LBA Haynes Strand, PLLC Partners with Ceterus to Automate Dental Practice Accounting

Ceterus supports CPA’s in addition to franchisees, and its CPA technology will fuel LBA Haynes Strands’ client accounting services in 2019
CHARLESTON, S.C., Feb. 21, 2019 (GLOBE NEWSWIRE) — Accounting technology company Ceterus announces a partnership to fuel the growth of North Carolina-based CPA and advisory firm LBA Haynes Strand, PLLC. Through this strategic partnership, LBA Haynes Strand will be better positioned to provide client accounting services, particularly for their growing client base in the dental industry.
Client accounting services (CAS) is a fast-growing and profitable business segment for CPAs. Building upon their highly successful automated accounting and benchmarked reporting solution, financial technology company Ceterus has designed a platform to automate the CAS practice for CPA firms. Using a combination of artificial intelligence and machine learning, Ceterus automates manual data-entry tasks, allowing accountants to focus more time on strategic client needs.
“Our philosophy at LBA Haynes Strand is ‘accounting ahead of the curve,’ and we’re always looking for the best partners and tools to bring that idea to fruition,” says LBA Haynes Strand Principal, Brad McKeiver. “We needed a way to scale-up our services in the dental sector as we have grown. We want to continue allowing our team to spend time with clients, specifically in the advisory capacity and this helps us accomplish that goal. By leveraging Ceterus, we’re able to grow more efficiently while providing added value to our dental clients, which in turn helps them grow, too.” 
“By leveraging Ceterus, we’re able to grow more efficiently while providing added value to our dental clients, which in turn helps them grow, too.”  Brad McKeiver, Principal LBA Haynes Strand
In addition to automated bookkeeping, Ceterus provides LBA Haynes Strand with customized, industry-specific reporting, and benchmarking tailored to the needs of their dental clients. This technology empowers LBAHS CPAs to provide their dentistry clients with industry best practices and strategic advisory services to increase Practice profitability and growth.
“As the industry landscape continues to change, client accounting services has become an increasingly important way for CPA firms to grow,” says Ceterus CEO Levi Morehouse. “We’re proud to provide the technology that enables firms like LBA Haynes Strand to focus on this value-add, while helping their SMB clients grow strategically.”
Ceterus developed this CPA automation technology based on years of experience serving as a CPA vendor, as well as data collected during an Intuit and Bill.com-sponsored mastermind with small to mid-sized accounting firms.
“Ceterus has deep knowledge of the CPA space,” adds Brad McKeiver. “This expertise is evident in the customizations and detail built into their automation technology.”
About LBA Haynes Strand, PLLC LBA Haynes Strand, PLLC is a full-service accounting and advisory firm headquartered in North Carolina delivering accounting, assurance, tax, and consulting solutions. While a general accountant may be easy to find and work with, having a CPA with deep industry expertise on your side is vital to the success of your Practice. The LBAHS dental team is uniquely qualified and ready to support Practice owners regardless of what lifecycle stage they are in. For more information, please visit: www.LBAHS.com
About Ceterus Ceterus empowers entrepreneurs with done-for-you accounting and benchmarked reporting and provides CPA firms powerful technology to fuel their firms. Ceterus pairs technology with people to deliver a one-stop solution for entrepreneurs and the CPA firms that support them. Headquartered in Charleston, SC, Ceterus has been named to the Inc. 5000 three consecutive years.
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