FOR IMMEDIATE RELEASE
Ceterus Unveils “Ceterus Insights,” Revolutionizing Financial Management and Insight for Franchise Brands
CHARLESTON, SC – August 7, 2025 – Ceterus, a leader in providing comprehensive bookkeeping and financial reporting solutions for franchisees, today announced the upcoming full production release of Ceterus Insights, an innovative new product designed to empower franchise brands with unparalleled financial oversight, compliance, and performance analytics across their entire network. Currently in beta testing, Ceterus Insights is slated for full launch at the end of August 2025.
Ceterus Insights addresses a critical need within the franchise ecosystem by streamlining the collection, analysis, and interpretation of financial data from individual franchise units. The platform ensures strict compliance with franchisor-approved Charts of Accounts, simplifying financial reporting for franchisees and providing franchisors with accurate, consistent data.
Key features and benefits of Ceterus Insights include:
• Centralized Financial Reporting: Collects and standardizes financial reports from all of a brand’s franchisees.
• Enhanced Compliance: Ensures adherence to the franchisor’s approved Chart of Accounts, reducing discrepancies and errors.
• Advanced Analytics and Visualization: Enables franchisors to analyze and visualize franchisee financials across key performance factors, consolidating data across multiple locations and selected time periods.
• Performance Benchmarking: Creates crucial financial benchmarks across all franchisee locations, allowing franchisors to assess average and median performance for different time periods or geographic regions. This also empowers franchisees to assess their own performance against relevant brand benchmarks.
• AI-Powered Insights: Introduces an innovative AI-powered feature that helps franchisors better understand financials, identify trends, and suggest specific actions to improve franchisee performance. This also helps franchisees stay in compliance with their franchisors.
• Robust Data Export Capabilities: Offers powerful data export options, allowing franchisors to seamlessly integrate financial data with their own operational data for holistic analysis.
“Ceterus addresses the core issues in franchise bookkeeping. We already deliver accurate and timely financials to thousands of franchisees, and with this new product for Franchisors, we become the only complete bookkeeping solution for the entire market,” said Bill Jones, Ceterus CEO. “We are very excited about how we leverage the power of AI to put insights into the hands of busy franchisees and franchisors. Ceterus is committed to driving innovation in this market through our cutting-edge software.”
Ceterus Insights is poised to transform how franchise brands manage and leverage financial data, fostering greater efficiency, compliance, and ultimately, enhanced profitability across their networks.
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About Ceterus: Ceterus solves the challenges of bookkeeping for the franchise market. Through an automated platform and app supported by US-based accountants, Ceterus Bookkeeping is used by thousands of franchise locations to automate the process of producing the core financials for a Franchisee. Ceterus Insights now completes the franchise bookkeeping picture by addressing the main needs for Franchisors. Ceterus serves franchisees across various industries, including Quick Service Restaurants, Fitness, Wellness, Home Service, and other franchise concepts.
Contact:
SJ Phillips
Marketing Manager
marketing@ceterus.com
www.ceterus.com
