Recently, technology and fitness have come together in a beautiful way.
Fitness technology like heart rate monitors, Fitbits, and Apple watches have changed the game. Data is a central part of all of our lives. Now, we can track our fitness and workouts through real-time data so we know exactly how much we’re doing and how much we’re burning. This kind of technology allows people to make better decisions about their health and fitness.
On demand data is valuable for those in the fitness industry — in more ways than one.
The same way people need accurate, timely information about their workouts to make better fitness decisions, fitness business owners need accurate, timely information about the financial health of their business in order to make better business decisions.
Good Information Informs Good Decisions
Devout fitness lovers enjoy these revolutionary pieces of technology because numbers don’t lie. They get the truth about their performance while they’re working out. Not sweating? Your heart rate is low, you can push harder. Feel like you might go into cardiac arrest? Your heart rate is high, it’s okay to slow down.
People using fitness technology can tell when they’ve hit a plateau, meaning they know when they need to push through one. Maybe they’ve been doing the same workout for a few months and their heart rate isn’t jumping the way it did during those first few weeks. In that case, they know what they need to do in order to push through that plateau and keep burning fat and calories.
Push harder, run faster, and continue to see results from your workouts. Fitness technology delivers good information to its users, who use it to optimize their workouts.
The same principle applies to running a business. Good information informs good decisions. Accurate financial data for your business in real time makes a difference in how you run your business. Just like the live analytics from heart rate monitors that inform fitness lovers’ decisions of how fast and how hard, accurate data in real time tells business owners what next.
Business owners who rely on old, inaccurate, or poorly delivered information are not going to make the good decisions they could be making for their business – and that’s the truth.
Ceterus Edge for Fitness Studios – A Financial Heart Rate Monitor
Ceterus Edge is a heart rate monitor for fitness business owners’ financials. Our accountants will take care of your books in our Edge software, which you have access to 24/7. See your books updated in our app, every single day. You’ll know how much you’re bringing in every day, and see peer benchmarks to compare your studio or gym with other fitness studios and gyms. This will tell you if your studio is on track, or if it needs work, and what areas it needs work in.
Having this information at your fingertips is like having a heart rate monitor that keeps you engaged throughout your workout. Your business won’t plateau if you can easily see your most profitable practices as well as the pain points of the business.
Get Data That Makes Sense
Often, one of the biggest obstacles in getting accurate data is the way in which the you receive the data. You can have as much data as you want, but if it is delivered in a way that isn’t easy to understand, then you’re not likely to capitalize on that information.
Ceterus Edge doesn’t give business owners their numbers in long documents, crowded with numbers that only make sense to accountants. We give you your numbers in clean, user friendly graphs that help you easily compare results and make decisions.
As a business owner, you should have the pulse of your business’s financial health in the palm of your hands.
And now you can – with Ceterus Edge for MINDBODY businesses.