When we began asking ourselves why, how, and what, we wanted to avoid making our answers sound cheesy, novel, or insincere — as though we were simply weighing in on a popular business fad.
So, we put our preconceived notions aside and began at the beginning . The company’s founding in 2008 led us to our sincere inspiration to answer our why.
A few questions into our discussion — to consider what’s been the most fulfilling and “right” part of these past eight years — and we’re lead to the realization of why we started the company in the first place (and why we continue to build it every day).
The answer was — and is — Ceterus exists to empower entrepreneurs.
Entrepreneurs! We’re consistently inspired by them , and learning from them. The ideas, motivations, and passions of the entrepreneurs who come across our path often empower us! We’re empowered by their desire to make a little dent in the universe. So, the simple phrase empowering entrepreneurs is very meaningful to us.
We’ve learned countless lessons on what it means to empower an entrepreneur (in addition to painful lessons of how not to). So, to help our team focus, and to be reminded of why we’re here, we’ve developed a few guidelines to direct us in our pursuit of empowerment. And now we’ll share the ideas with you.
How do we empower entrepreneurs?
Our how defines the way in which we empower entrepreneurs.
We direct our team on how to properly deliver empowerment to our clients. Our team focuses on and delivers, results, accuracy, independence, efficiency, and flexibility. Those things provide the ideal framework to ensure our efforts are successful. Through our real-world experience, we’ve found omitting any of them — or even simply cutting corners with them — has led to failure. These core values guide our company to provide our customers with best-in-class products and services. Ceterus team members know what to do and why they do it, and that makes their job easier and more fun every day.
Defining our how and our what are equally as important as our why. Our how and our what define whether or not we execute on our why.
What do we use to empower entrepreneurs?
To best deliver on our why, we limit our what to those things at which we can be best-in-class.
We often get requests from customers asking us to help with services which we know are outside of our core competencies. We find that best empower our customers by being the best in the world at delivering a few things , and not just being good at delivering many things. Our list of what may grow over time, but only as we become world-class providers.
We are confident when we say our dashboard reporting, proprietary software, and bookkeeping services provide more value to our customers than any other options.
Through the years, saying “no” to tempting opportunities is a lesson we had to learn the hard way. In the past, we regrettably stepped outside of our core competencies . Even if the opportunity was profitable, it taught us that it is rarely worth it. The long-term costs of the distractions outweigh the short-term financial gain. It is certainly difficult to stand face-to-face with amazing opportunities (valued at hundreds of thousands of dollars) and decide to say “no.” Especially when they are the kind of projects and opportunities that hold the allure of exponentially growing our company (directly related to the point of our why not being about making money).
Sometimes, the best way to empower our customers is to help them find a better-suited vendor for the particular services they want if we know it would consume too many of our resources, slow us down, zap our strength, and weaken our abilities to provide them ourselves. Sometimes “no” will give you the best-return on-investment on any decision you make.
Entrepreneurs have always fascinated us at Ceterus.
Entrepreneurs inspire us, and we love spending time with them and hearing their stories. Connecting with entrepreneurs of all stripes is one of life’s most enjoyable things for us — really! From the do-it-on-the-side small business owner, to the guy who wants to build a coffee shop, to the multi-unit franchisee. From the social justice entrepreneur who starts an organization to right a wrong, to the disruptive, innovating start-up entrepreneur making things that change the world, we find optimism and bias for action inspiring.
If Ceterus worked for enterprise corporations or governments, we would surely grow faster and be more profitable. However, helping entrepreneurs succeed and live their dream is more valuable than faster growth or more money.
Don’t get me wrong, Ceterus will be huge! The entrepreneur market is substantial and will allow us to grow. It will come step by step, niche by niche, entrepreneur by entrepreneur.
We’re confident this is the best way for us to build a lasting, fulfilling, amazing company.
And we’re confident this is the best way we can help you start and grow that business you dream about.
And it all started with why.